+200% conversion rate in online sales

B2B e-commerce taken to another level

Attract. Convert. Delight

Dombrecht.eu is the online B2B store of Dombrecht Distribution. 

Based on a thorough statistical analysis, the existing online store was converted into a user-friendly B2B store where clients find it easy to navigate. 

Contentu is takes care of the online visibility and online promotion of the store to existing and new customers.

A combination of inbound lead generation with a crystal clear insight in online statistics resulted in a significant increase in the conversion of random webshop visitors to  loyal customers of 200% after just 3 months, resulting in an increase of over 25% of the total online sales. To be continued… 

Project summary

Building an online B2B store in one thing. Attracting and convincing new customers to order via the online store is a different story. Every single day, our team uses all its expertise to bring the name recognition, the number of customers, and the online store sales to a higher level. 

Our Approach

Our project approach always maintains the following principles:

 

  • Visitors must be able to find your online store.
  • Personalization in B2B e-commerce is the key to success.
  • Everything begins with statistics and numbers: Google Analytics for e-commerce
  • In-shop optimization (UX) is paramount to increase the conversion afterward.
  • Lead nurturing campaigns ensure a continuous flow of visitors to the online store.

Technology

 

  • B2B shopping platform: Sana Commerce
  • Marketing automation: ActiveCampaign
  • Webshop analytics: Google Analytics for e-commerce
  • Plenty of other stuff…

Proven Results

Leading more visitors to your store is no guarantee on more sales. On the one hand, we continuously monitor the number of visitors and the evolution of this and, on the other hand, we optimize the user-friendliness (UX) of the online store based on rational conversion statistics, and not based on guesswork and emotions. This way, we succeed in increasing the number of sales and the total turnover of your online store significantly.

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more traffic

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conversion growth

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more transaction value

Other Projects

Want to learn from our other success stories? Get in touch. We’ll show you how we achieve success. 

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Online marketing and e-commerce are still in their infancy. During the conversations I have with entrepreneurs, I notice that there is a great need for clear advice and a focus on results. People still invest heavily in the building of websites and online stores without thinking first about concrete goals. Work with us if you want to change that.

Frederik Scherpereel

CEO, Contentu